- High-intent buying discussions on Reddit often occur in small, niche subreddits rather than popular ones with high engagement.
- Most demand on Reddit is latent; only about 13% of scanned threads were in the decision stage, with many focused on awareness or consideration.
- High-intent threads (scoring 60+) received fewer average upvotes (12) than low-intent threads (57), indicating that popularity does not correlate with buying intent.
- Subreddits like r/SaaS, r/Coldemailing, and r/MacOS were top sources for high-intent threads, but small, niche communities often have higher hit rates.
- Effective Reddit strategy should prioritize finding and replying to low-engagement, specific questions over chasing viral threads, using automation for scanning but manual replies.