- Camp Snap initially targeted children for summer camps but unexpectedly saw high demand from Gen Z and millennials, leading to doubled sales.
- Digital cameras are trending as a nostalgic, aesthetic choice against smartphone photos, offering a warm, grainy, and genuine vibe.
- Sales of point-and-shoot cameras like Canon's PowerShot surged nearly sevenfold from 2022 to 2025, with celebrities adopting the trend.
- Users appreciate digicams for disconnecting from smartphone notifications and creating a more authentic, memorable photo experience.
- The trend is part of a broader movement towards analog tech, with increased searches for items like iPods and CDs on platforms like eBay.
- Photographers note a demand for old-school camcorders for events, aiming to emulate home video feels while adapting to vertical smartphone viewing.