- European tourism remains resilient with 2.3% growth in passenger traffic and 2% hotel occupancy increase from May 2025 to April 2026.
- Europe welcomed over 130 million international tourists in Q1 2026, reflecting a 4% increase, with Southern Mediterranean and Northern Europe each up 4%.
- Forecast air passenger volume peaks at over 160 million from April to September 2026, with US, Spain, and Germany as largest markets.
- Japan, Denmark, and Egypt show strongest year-on-year growth in travelers to Europe at 19%, 11%, and 8% respectively.
- Spain is the most searched-for and booked destination, while Czechia is the fastest-growing booked destination with 18% growth.
- Uzbekistan and Tajikistan saw 64% search growth, indicating rising interest in non-traditional destinations.
- Southern and Mediterranean Europe leads air connectivity expansion with 1,100 new flight routes launched.
- Older travelers aged 46-65 account for 30% of travel demand, driving premium and cultural tourism.
- Early bookings dominate, with 53% of Southern Mediterranean bookings made at least a month in advance, though last-minute travel also remains significant.