- Tom Brady's $375 million, 10-year Fox Sports contract is the largest in sports broadcasting history, despite mixed early reviews of his commentary.
- Standard ROI analysis fails because Brady is not a normal person, 'celebrity sports broadcaster' is not a normal job, the NFL is not a normal industry, and televised football is not a normal business.
- Brady's value extends beyond the booth: he serves as a corporate mascot, brand-marketing tool, and leverage to secure better NFL game matchups for Fox.
- NFL ratings depend more on game quality than commentary; Brady's contract is less than 2% of Fox's annual $2 billion NFL rights fee, making it an affordable 'tip' to protect the multi-billion-dollar relationship.
- Brady's celebrity status, deep NFL connections, and potential as a utility player for Fox justify the high salary in the context of other top broadcasters like Al Michaels and Tony Romo.