25 days ago
- A founder, expert in the kitchen appliance market, launches a startup to build a more efficient oven, targeting 10% of Spain's market to become a billionaire.
- An experienced but frustrated engineer joins, lured by freedom and equity, to develop an MVP with an algorithm for perfect baking, though it has high failure rates.
- Initial sales are low due to market inertia; big enterprise deals like Pepepizza emerge, but require custom features like a rotating base, straining engineering.
- Engineering shifts from core oven improvements to adding numerous custom features (e.g., candle button, fireplace mode), slowing progress and increasing technical debt.
- Pepepizza cancels after a flawed rotating base delivery due to miscommunication; key engineers leave, and the company pivots to an 'intelligent baking platform' while repeating hiring mistakes.