8 hours ago
- Front-of-shirt gambling sponsorship ban took effect for the 2026-27 Premier League season, removing all betting logos from club jerseys for the first time in many seasons.
- The ban shifted the commercial landscape: finance became the dominant sector (5 teams), followed by airlines (3), with other industries filling remaining slots.
- Three Premier League clubs (Sunderland, Nottingham Forest, Chelsea) are currently without front-of-shirt sponsors due to the ban or ongoing sponsorship issues.
- Gambling brands can still appear on shirt sleeves or training kits, as shown by Betano's deals with Aston Villa (sleeve) and Tottenham Hotspur (training wear).
- Crawley Town's 26-27 home kit features a red flame pattern, white trim, and a Latin motto, made by Erreà.
- Southend United's 26-27 anniversary kit is black with white trim and includes names of all players from 1906-2026, celebrating 120 years.
- Swansea City's 26-27 home kit reintroduces copper details with vertical pinstripes, a V-neck, and new sponsors AG1 and ASI:One.
- Jagiellonia Białystok released away (off-white/burgundy) and third (red/maroon mosaic) kits for 26-27, inspired by local heritage.
- Grenoble Foot 38's 26-27 home kit by Nike features a half-and-half royal blue/navy design with a chevron graphic and Dauphiné coat of arms.
- Atlético Madrid launched a special nameset collaboration with Over the Pitch, featuring Korean-style typography and a tiger illustration on their 26-27 kits.