- The rise of 'woke capital' saw major corporations supporting left-wing identity politics like Black Lives Matter and DEI (Diversity, Equity, Inclusion) commitments, especially in 2020.
- Corporate wokeness declined sharply after Trump's reelection, with companies quickly retreating from public DEI commitments due to political and legal pressures.
- A study tracking DEI commitments from over 15,000 companies shows a spike during the Biden years and a drop post-2024, linked to leadership ideology, investor pressure (e.g., BlackRock), and government actions.
- Key drivers include: left-leaning corporate leaders, institutional investors promoting ESG, and legal shifts like the Supreme Court's affirmative action ruling and Trump administration policies.
- The fall of woke capital reveals corporations are not permanent allies of the Right; their behavior is influenced by ideology, investor demands, and political authorities.