- The author surveyed 1,644 readers (133 responses) to rate chapters of their book 'Refactoring English' on a scale from 'Definitely won't read' to 'Definitely will read'.
- Paying readers showed higher enthusiasm for every chapter compared to free readers, with the widest gap on the chapter 'Get to the Point' about writing compelling introductions.
- The chapter 'Make Your Writing Sound Natural' was rated highly and moved up to position 2 due to its short length and high reader interest.
- The chapter 'Good vs. Bad Content Marketing' was renamed to 'Find Customers through Blogging' after reader feedback that the term 'content marketing' was a turn-off.
- The author decided to be more opinionated in the book, as readers who purchased early access shared similar preferences to the author.
- Chapters 'Write Effective Design Documents' and 'Rules for Writing Software Tutorials' were moved up in the order based on strong reader interest.
- The remaining chapters were left in place, with only minor adjustments based on the survey data.
- The new chapter order includes 12 chapters, with 'Get to the Point' staying first and 'Maintaining Motivation' and 'Resources to Improve Your Writing' remaining at the end.