Apple just Increased Prices: here’s what’s changed
4 hours ago
- #Apple products
- #price increase
- #memory shortage
- Apple increased prices across multiple product lines, with specific hikes on HomePod mini, HomePod, Apple TV, iPad Air, iPad Pro, MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio (both M4 Max and M3 Ultra), and Vision Pro.
- The average price increase is $269.23, with iPhone, AirPods, Studio Display, and accessories like Apple Pencil remaining unaffected.
- CEO Tim Cook cited soaring memory and storage chip costs as the reason, describing the shortage as a 'hundred-year flood' and noting Apple's shift from historically absorbing component cost swings to passing them on to customers.