Simplifying our homepage helped increase trial signups by 84%
2 hours ago
- #Conversion Rate
- #User Experience
- #Website Optimization
- Simplifying Plausible's homepage by reorganizing content and improving call-to-action buttons led to an 84% increase in trial signups and record-breaking new paying customers.
- Key changes included moving the feature grid up, shortening text to three core differentiators, and changing button labels to 'Start free trial' and 'View live demo' for clarity.
- The homepage's structure was flipped to prioritize scanning over reading, and testimonials were updated to show professional roles instead of social handles for credibility.
- From January to April, trial signups grew from 2,423 to 4,464, with the visitor-to-trial rate rising from 2.65% to 4.80%, despite only a 2% traffic increase.
- The lesson emphasizes keeping communication obvious and clear, avoiding 'communication debt' that accumulates over time and adds friction for visitors.