Software Is Becoming Marketing

8 hours ago

The article discusses how AI-driven automation is leading to widespread layoffs in tech companies, highlighting examples like Block, Atlassian, Salesforce, Snapchat, and a Czech insurance group.
It identifies four key implications of software becoming easier to create with AI: lower entry barriers reducing respect and pay for software engineers, increased optionality leading to less commitment to software products, the disappearance of middle-class software products in favor of hyper-niche tools and mega-aggregators, and a shift from selling software products to selling services with software margins.
For software engineers, it suggests adapting by becoming the best in their field or combining technical skills with other areas like design or domain expertise, while for companies, it advises focusing on selling outcomes rather than software tools as differentiators.

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