Apple's MacBook Neo is winning over a new generation of buyers

14 hours ago

Apple shipped 1.1 million MacBook Neo units in the March quarter, available only for about three weeks, with strong initial demand exceeding expectations.
The MacBook Neo, priced at $599 (starting), aims to make Macs more accessible with a 13-inch display and aluminum chassis, using an A18 Pro chip and 8GB memory in the base model.
Demand is high in markets like India (18,000 shipments) due to attractive pricing compared to Windows notebooks and higher-priced MacBook Air models.
The Neo is attracting first-time Mac buyers and helping Apple expand into lower-priced notebook segments, potentially increasing market share from 2% to 15% in the $400-$699 range.
Apple's CEO noted record new Mac customers driven by the Neo, while competitors like Dell are responding with new models targeting the same segment.
Shipments are expected to spike further in the current quarter as Apple addresses supply constraints and broadens availability.

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