Google officially announces that ads will be included in AI Mode search results
3 hours ago
- #AI Advertising
- #Google Search
- #Digital Marketing
- Google is using Gemini models to create new ad experiences for a smarter, more conversational Search.
- Two new ad formats in AI Mode: Conversational Discovery ads (tailored responses to specific queries) and Highlighted Answers (ads appear in recommendation lists).
- Both formats include an independent AI explainer from Gemini for transparency and trust, and are labeled as 'Sponsored'.
- AI-powered Shopping ads will offer real-time product advice and custom explainers to help with big purchases like appliances.
- Business Agent for Leads embeds a smart brand agent in ads, allowing instant chat interactions to generate leads.
- Direct Offers pilot expands with promotion bundling, native checkout integration, and travel deal surfaces, making offers more discoverable in AI Mode.
- Google encourages using AI Max for Search, AI Max for Shopping, and Performance Max campaigns to leverage these new formats.