Meta launches Instagram, Facebook and WhatsApp subscriptions including AI plans
6 hours ago
- #revenue diversification
- #subscription plans
- #social media monetization
- Meta is launching global subscription plans for Instagram, Facebook, and WhatsApp, offering extra features like profile customization and story insights for a monthly fee.
- New 'Plus' plans are app-specific, with Instagram Plus and Facebook Plus focusing on social expression, and WhatsApp Plus on personalization and messaging, while Meta Verified remains separate for now.
- Meta is testing additional subscriptions under 'Meta One,' including AI plans (Meta One Plus and Premium) for enhanced compute and generation capabilities, and professional plans (Essential and Advanced) for creators and businesses with verification, analytics, and promotion tools.