Six Million Selections Later: How the DMA Is Giving People Browser Choice
5 hours ago
- #Browser Choice
- #Competition Policy
- #Digital Markets Act
- The Digital Markets Act (DMA) is promoting browser choice in the EU, with Firefox being selected every 10 seconds through choice screens, totaling over 6 million selections and showing high retention rates.
- Academic research indicates Firefox daily active users in the EU increased by 113% on iOS and 12% on Android post-DMA, with effects growing over time, though desktop platforms lack equivalent choice mechanisms.
- Choice screens benefit diverse audiences, including women who report lower confidence in manually changing defaults, but enforcement is needed as gatekeepers often resist compliance or dilute DMA provisions.
- Privacy, security, and competition should be designed to complement each other, not traded off, and policymakers must ensure the DMA delivers real-world competition and user choice across areas like data portability and AI.