Micron Suggests Apple Helped Cause Memory Price Crisis
4 hours ago
- #supplier negotiations
- #Apple pricing
- #memory shortage
- Micron's CBO hinted that Apple's tough supplier negotiations contributed to the global memory shortage.
- Micron couldn't fund capacity expansion during a slump due to negative margins, partly from aggressive buyer pricing.
- Apple raised prices across most hardware lines, with CEO Tim Cook citing memory cost pressures as unavoidable.