KPMG report on AI found riddled with AI hallucinations
4 hours ago
- #Professional Services
- #AI Hallucinations
- #Report Accuracy
- KPMG's October 2025 AI report was found to contain 40 fake citations out of 45, with many factual claims being false or misattributed.
- GPTZero's investigation revealed issues such as 'vibe citing' by AI tools, where fake references are generated or real sources are mixed incorrectly.
- KPMG's report contradicted its own data, citing differing statistics from another KPMG publication in the same month.
- The flawed content from the report has been republished by industry outlets and cited by other AI models like ChatGPT and Gemini.
- KPMG removed the report from its homepage and is reviewing the publication circumstances, emphasizing the need for human oversight in AI use.
- Other professional services firms, including Deloitte, Pinsent Masons, Sullivan & Cromwell, and EY, have faced similar AI hallucination issues in their reports.
- GPTZero's CEO warns that AI hallucination problems in professional reports are escalating, with multiple retractions following investigations.