Brands using AI-generated influencers to promote products on social media
8 hours ago
- #AI Influencers
- #Social Media Marketing
- #Digital Ethics
- AI-generated influencers are being used by brands on social media without clear disclosure to consumers.
- No specific rules require brands to label AI-created advertising content, though the EU will soon mandate such labeling.
- Consumer groups advocate for transparency to prevent misleading AI-generated content that mimics real customer experiences.
- Examples include brands like Once, Maket, and Ashle using AI influencers, with some creators bound by NDAs.
- The advertising regulator focuses on misleading ads rather than AI use, highlighting a gap in specific disclosure rules.
- Lower costs and scalability drive brand adoption of AI-generated content over traditional photoshoots and human influencers.
- The trend includes paid user-generated content (UGC) via AI, raising concerns about authenticity and consumer trust.