Google ordered to put clearer links in AI search and let UK publishers opt out
7 hours ago
- #Search Engines
- #AI Regulation
- #Publisher Rights
- UK regulators require Google to enhance attribution and linking to publishers' content in AI-generated search features.
- Publishers can opt out of AI features without being penalized by Google in search rankings.
- Google must submit compliance reports and implement changes within nine months, with key parts expected sooner.
- Clear attribution aims to boost consumer trust and help users assess the accuracy of AI summaries.
- The CMA's rules stem from Google's 'strategic market status' in search, with ongoing probes into Apple and Microsoft.