'Knockoff' Browser Extension Hides Sketchy Brands on Amazon
3 hours ago
- #consumer control
- #Amazon extension
- #sketchy brands
- A Chrome and Firefox extension called Knockoff automatically hides, grays out, or filters products from sketchy brands on Amazon, highlighting the prevalence of such brands.
- Developer Josh Pigford created Knockoff after struggling to find familiar brands when shopping for tools on Amazon, using criteria like brand name structure to identify knockoffs.
- The extension runs locally and free, allowing community-driven filtering, and underscores Amazon's issues with pay-to-play search results and algorithmic manipulation by fly-by-night brands.