Google's electricity consumption surged from 31 TWh in 2024 to 43 TWh in 2025, marking the largest increase ever and surpassing Microsoft.
The exponential growth in energy use is driven by generative AI systems, causing emissions to rise faster than grid decarbonization.
Google's climate report includes misleading claims, such as 'avoided emissions' from products like Google Earth and efficiency metrics that mask absolute consumption increases.
The company's focus on per-query energy efficiency distracts from the overall climate impact, with AI infrastructure accelerating beyond renewable energy capacity.