Google denies AI search features are killing website traffic
17 days ago
- #Publisher Traffic
- #AI Search
- Google denies AI search features are significantly reducing traffic to publishers' sites, claiming organic click volume remains stable.
- Google acknowledges shifts in user trends are redirecting traffic, benefiting some sites while others see declines.
- AI Overviews and chatbots like ChatGPT are changing search behaviors, but Google insists search isn't dying.
- Young users increasingly turn to platforms like TikTok and Instagram instead of Google for searches.
- Google emphasizes 'click quality' over quantity, noting users engage more deeply with AI-referred links.
- Reports show a rise in zero-click searches, with news website referrals dropping from 56% to 69%.
- Google introduces tools to help publishers monetize traffic through alternatives like micropayments and newsletters.