You Will
a year ago
- #Marketing
- #Technology
- #AT&T
- AT&T's 'You Will' campaign launched in 1993, directed by David Fincher and narrated by Tom Selleck.
- The campaign featured futuristic scenarios, many of which accurately predicted future technologies like telemedicine, GPS navigation, and video conferencing.
- Notably, AT&T did not end up being the primary provider of these technologies; instead, they were developed by Silicon Valley companies.
- The campaign won several awards, including the David Ogilvy Award and two ADDY Awards.
- Innovations proposed included RFID grocery checkout, smartwatches, online libraries, and home automation.
- One of the first web banner ads was part of this campaign, appearing on HotWired in 1994.