VW introduces monthly subscription to increase car power
8 days ago
- #subscription economy
- #electric vehicles
- #Volkswagen
- Volkswagen (VW) introduces a subscription service in the UK to increase the power of some electric cars in its ID.3 range.
- The 'optional power upgrade' costs £16.50 per month, £165 annually, or £649 for a lifetime subscription, which stays with the car if sold.
- VW claims this offers customers choice, likening it to traditional options for more potent petrol or diesel engines.
- Similar subscription-based features, like heated seats or faster acceleration, have been offered by other manufacturers like BMW and Mercedes.
- A survey indicates declining willingness to pay for in-car subscriptions, despite the growing global subscription economy.