New-Vehicle Avg Price Hits Record High in Sep, Surges Past $50k for First Time
14 hours ago
- #Market Trends
- #Electric Vehicles
- #Automotive
- The average transaction price (ATP) of new vehicles in the U.S. exceeded $50,000 for the first time in September, reaching $50,080.
- Incentive spending increased to 7.4% of ATP in September, the highest level in 2025.
- The manufacturer’s suggested retail price (MSRP) hit a record high of $52,183 in September, up 4.2% year over year.
- Luxury vehicles and expensive EV models contributed to the record ATP, with EV market share at a record 11.6%.
- Over 60 models had ATPs above $75,000, accounting for 7.4% of total industry sales.
- EV sales reached a record 437,487 units in Q3 2025, with a 10.5% market share.
- The EV ATP in September was $58,124, up 3.5% from August but mostly unchanged year over year.
- Tesla's ATP was $54,138 in September, down slightly from August and 6.8% lower year over year.