Asus Executive Says MacBook Neo Is 'Shock' to PC Industry
6 hours ago
- #PC Industry
- #MacBook Neo
- #Apple
- ASUS executive calls Apple's MacBook Neo a 'shock' to the PC industry due to its affordability.
- MacBook Neo starts at $599 ($499 for students), challenging Apple's premium pricing history.
- ASUS CFO notes limited specs (8GB RAM) but reviews praise performance in demanding tasks.
- Apple may position MacBook Neo for 'content consumption' like a tablet, but it handles productivity apps well.
- PC industry is 'very seriously' discussing how to compete with MacBook Neo in the ecosystem.
- Impact on PC market remains uncertain; ASUS says 'final competition outcome is hard to predict.'