Asus Executive Says MacBook Neo Is 'Shock' to PC Industry

6 hours ago

ASUS executive calls Apple's MacBook Neo a 'shock' to the PC industry due to its affordability.
MacBook Neo starts at $599 ($499 for students), challenging Apple's premium pricing history.
ASUS CFO notes limited specs (8GB RAM) but reviews praise performance in demanding tasks.
Apple may position MacBook Neo for 'content consumption' like a tablet, but it handles productivity apps well.
PC industry is 'very seriously' discussing how to compete with MacBook Neo in the ecosystem.
Impact on PC market remains uncertain; ASUS says 'final competition outcome is hard to predict.'

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