Understanding Carriage
9 days ago
- #media
- #carriage
- #streaming
- Carriage refers to how media gets from producers to the public, controlling user access.
- Historically, bookstores, radio stations, and movie theaters controlled carriage, influencing what content was seen or heard.
- The internet initially democratized carriage, allowing creators to bypass traditional middlemen.
- Companies like Google and Amazon reintroduced carriage control through ads and preferential treatment for paid content.
- Netflix's potential acquisition of Warner Bros highlights fears of centralized control over streaming content.
- A proposed solution is for Netflix to adopt a YouTube-like model, offering fair carriage to all creators.
- Creators across media must consider carriage's impact on access and visibility in a centralized digital landscape.