Plex's 200% Lifetime Pass price hike tries forcing users to another subscription

8 hours ago

Plex Lifetime Pass price increases to $750 effective July 1, triple the current $250 cost.
Existing Lifetime Plex Pass holders are unaffected; the hike applies to new one-time purchases.
The pass enables local and remote streaming from a personal Plex Media Server.
Plex has raised the lifetime pass price multiple times since its 2012 launch at $75, citing sustainability and financial goals.
Plex considered eliminating the lifetime option but kept it, aligning the price with ongoing software value and development costs.
No price changes for monthly or annual subscriptions; Plex prefers recurring payments over one-time fees for long-term sustainability.
Plex attributes the increase to expanded features and the need to invest in building and maintaining the software.

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