Piracykills
2 days ago
- #marketing
- #piracy
- #software
- The author has a second software project called JustSketchMe, a 3D modeling tool for artists.
- JustSketchMe is a freemium tool, with development funded through a 'pro' tier.
- In 2021, the author noticed that top Google autocompletes for 'justsketchme' were related to piracy.
- Instead of being frustrated, the author created pages that rank for piracy-related search terms.
- These pages humorously call out potential pirates and offer a discount code, PIRACYKILLS.
- The discount code PIRACYKILLS is the most used on JustSketchMe, outperforming other promotions.
- This strategy turns a negative into a positive by showing empathy and creating a purchasing incentive.