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Jony Ive Designed Ferrari Luce EV Interior

3 months ago
  • #Electric Vehicles
  • #Ferrari
  • #Automotive Design
  • Ferrari's first all-electric car is named 'Luce', designed with significant input from Sir Jony Ive, Apple's former design chief.
  • The interior and user interface of the Ferrari Luce are revolutionary, blending physical and digital elements for a seamless driving experience.
  • Jony Ive and his design collective LoveFrom collaborated with Ferrari to create an interior that emphasizes functionality, materials excellence, and meticulous craftsmanship.
  • The Luce features an ultra-thin, surface hexagonal cell microstructure made from anodized aluminum, combining resilience with aesthetic appeal.
  • Key components like the steering wheel, binnacle, and central control screen are designed for intuitive use, with physical controls preferred over touchscreens for critical functions.
  • The car's design includes innovative elements like a dial for powertrain settings, a reimagined manettino for chassis configuration, and haptically satisfying paddle shifters.
  • Ferrari and LoveFrom enlisted Samsung for the Luce's OLED displays, which offer perfect black and infinite contrast ratios, inspired by classic Ferrari instruments.
  • The Luce's interior avoids plastic entirely, focusing on high-quality materials like anodized aluminum and specially developed glass for durability and aesthetics.
  • Ferrari has not yet disclosed the price of the Luce, but the car represents a bold step into the high-performance EV market with a unique design philosophy.