CA May Ban Lyft and Uber from AI Price Gouging Users with Low Phone Batteries
17 days ago
- #consumer rights
- #AI pricing
- #California legislation
- California is considering a bill (Senate Bill 259) to ban rideshare services like Lyft and Uber from using AI-driven surveillance pricing.
- The bill would prohibit the use of personal data such as phone model, battery level, installed apps, and geolocation in pricing algorithms.
- Companies argue that banning surveillance pricing would increase costs and require significant overhauls of pricing models.
- Industry groups, including the California Chamber of Commerce, oppose the bill, claiming it assumes all data use is predatory.
- Delta Air Lines is also moving towards AI-based pricing, with 20% of flights to be priced using AI by year-end.