SUV buyers undeterred by warnings of risk to pedestrians

7 hours ago

New study finds safety warnings about SUV risks to pedestrians and cyclists do not deter most buyers.
SUVs are more dangerous than smaller cars, with higher fatality rates for pedestrians, especially children.
Research involved over 2,000 UK participants; safety warnings increased risk awareness but barely affected purchase intent.
Even among those valuing pedestrian safety, 86% still planned to buy an SUV after seeing warnings.
Author argues societal normalization of driving without considering others' safety makes voluntary change ineffective.
Governments may need financial penalties (e.g., higher parking fees) to reduce SUV use and its dangers.
SUVs account for nearly 60% of new car sales in Europe, prompting cities like Paris and London to consider extra charges.

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