The consent you never gave: cookie pop-ups ruled unlawful under GDPR
a year ago
- #GDPR
- #Privacy
- #AdTech
- EU appeals court rules Transparency and Consent Framework (TCF) incompatible with GDPR.
- Belgian Data Protection Authority's 2022 stance on TCF illegality affirmed by the court.
- Ruling impacts Big Tech (Google, Meta, etc.) and IAB, requiring fines and framework changes.
- Current cookie consent pop-ups deemed insufficient under GDPR, signaling need for overhaul.
- AdGuard blocks cookie pop-ups and tracking, simulating reject actions to protect user privacy.
- AdGuard advocates for treating CMP blocking as explicit user consent refusal post-ruling.