Uber starts selling ride/eats data to marketers
3 days ago
- #Data Insights
- #Advertising
- #Uber
- Uber launches Uber Intelligence, a new insights platform for marketers.
- Partners with LiveRamp to aggregate user data securely without revealing identities.
- Uber's ad business is projected to generate $1.5 billion in revenue this year.
- Advertisers can combine their data with Uber's for audience insights.
- Uber Intelligence uses LiveRamp's clean room technology for privacy-safe data aggregation.
- Potential use cases include identifying partnership opportunities for loyalty programs.
- Platform aims to boost Uber's broader ad business through targeted segmentation.
- Uber offers various ad formats across its apps, in-car tablets, emails, and car tops.
- Uber Intelligence is part of bespoke services for top advertisers.
- Analysts see Uber's ad business maturing with a focus on differentiated value.
- Privacy concerns around sensitive data aggregation need addressing to maintain trust.