Ads are coming to Apple Maps, as Apple expands its business offerings
5 hours ago
- #Apple Maps
- #Advertising
- #Business Tools
- Apple will introduce ads in Apple Maps in the U.S. and Canada later this summer.
- Ads will be available to businesses with a physical location and an Apple Maps listing.
- Users will see one ad per search, clearly marked with a blue halo and labeled as an ad.
- Apple emphasizes user privacy, stating ad interactions won't be linked to Apple accounts.
- Businesses can create ads by uploading photos, adding promotional messages, and setting budgets.
- Larger advertisers can customize ad schedules and target specific locations.
- Ads will use an auction-based pricing system, with payment only for desired outcomes like views or taps.
- Apple is consolidating its business tools under 'Apple Business,' including email, calendar, and directory services.
- New productivity tools and free MDM products will be available for businesses of all sizes.
- Small businesses can use 'Blueprints' for easy device setup, while larger companies can manage deployments via API.