Magic mirror, who is the fairest one of all? testing the mediating effect between short-video social media exposure and appearance anxiety - PubMed
3 months ago
- #appearance anxiety
- #female youth
- #social media
- Study examines the relationship between short-video social media exposure and appearance anxiety among female youth in China.
- Findings show that short-video social media exposure positively predicts appearance anxiety.
- Capitalization of sexual attractiveness and upward social media appearance comparison mediate this relationship.
- Serial mediation effect found between capitalization of sexual attractiveness and upward social media appearance comparison.
- Study involved 585 female youths and used various scales to measure participants.
- Ethical approval obtained from Yunnan Agricultural University's Life Science Ethics Committee.