How the vinyl revival fills the gaps streaming left behind

7 hours ago

A father reflects on the preference for vinyl records over digital streaming, using a Kolkata shopping trip as a starting point to explore global vinyl trends.
Global vinyl sales are growing, driven by Gen Z and a desire to disconnect from digital life, with the market projected to reach $3.6 billion by 2034.
In countries like Japan and South Korea, vinyl purchases demonstrate loyalty and provide access to exclusive artist events, fostering a sense of community.
Brazil has seen a vinyl revival with reissues of obscure music not available on streaming, revitalizing careers like that of singer Cátia de França.
India's vinyl infrastructure is expanding, with a new pressing plant opening in Mumbai in 2024, supporting local demand for physical music.
The appeal of vinyl lies in the tangible, ritualistic experience—such as flipping records and avoiding algorithms—echoed by young listeners worldwide.

Hasty Briefsbeta