Meta to test premium subscriptions on Instagram, Facebook, and WhatsApp
11 days ago
- #Meta
- #AI
- #subscriptions
- Meta plans to test new subscriptions offering exclusive features on Instagram, Facebook, and WhatsApp.
- Subscriptions will include productivity, creativity, and AI-powered tools, while core app features remain free.
- Meta acquired AI agent Manus for $2B and will integrate it into products while selling standalone business subscriptions.
- AI-powered Vibes video generation will shift to a freemium model with paid subscriptions for extra features.
- Instagram's subscription may include unlimited audience lists, follower insights, and anonymous Story viewing.
- New subscriptions are separate from Meta Verified, targeting a broader audience beyond creators and businesses.
- Meta aims to generate revenue but faces challenges due to subscription fatigue among users.
- Snapchat+ success (16M+ subscribers) shows demand for social media subscriptions.
- Meta will gather user feedback before full rollout in the coming months.