Voiceover artist urging ScotRail to remove her voice from new AI announcements
a year ago
- #AI
- #voiceover
- #ScotRail
- Gayanne Potter, a professional voiceover artist, is urging ScotRail to remove her AI-generated voice from train announcements.
- Potter claims she was unaware her voice recordings would be used for AI and feels violated, as her voice is her livelihood.
- The AI voice, nicknamed 'Iona,' has faced criticism for mispronouncing place names, with ScotRail asking for patience.
- Potter alleges her voice was used without her consent, stemming from a contract with Swedish company ReadSpeaker during the COVID pandemic.
- ReadSpeaker insists there was a clear contract allowing the use of her voice for AI, while Potter's agents were reportedly reassured otherwise.
- Equity, a union for creative workers, supports Potter's case, calling the use of her voice exploitative and a potential infringement of her rights.
- ScotRail and ReadSpeaker have dismissed Potter's concerns, with ScotRail stating it has no plans to remove the AI announcer system.
- Transport Scotland emphasizes the need for ScotRail to adhere to public sector procurement and Fair Work principles in using AI technology.