In court filing, Google concedes the open web is in "rapid decline"
a day ago
- #AdTech
- #Antitrust
- Google is fighting a legal battle to avoid splitting its ad business after losing an antitrust case.
- Google claims the open web is in rapid decline and divesting its AdX marketplace would harm web publishers reliant on ad revenue.
- The DOJ previously sought to force a Chrome divestment in a search antitrust trial but was denied.
- Google dominates the internet, with websites compelled to follow its standards due to lack of competition.
- A court ruled Google suppressed rival ad technologies by tying its display ad services with AdX.
- Google defends AI search, claiming stable web traffic, despite studies showing drops in clicks from AI Overviews.
- Critics argue Google is contradicting itself by praising AI search while warning about the web's decline.