The Evilization of Google–and What to Do About It

9 months ago

Google's evolution from a positive force in organizing information to a dominant, manipulative entity is detailed, highlighting its shift from the motto 'Don't Be Evil' to 'Do the Right Thing'.
The essay critiques Google's monopolistic control over internet search, its commodification of users for profit, and its influence over public opinion and democratic processes through algorithmic manipulation.
Google's impact on small businesses, especially those dependent on SEO, is explored, including how algorithm updates can devastate businesses overnight without transparency or recourse.
The concept of 'nonagination' is introduced to describe Google's practice of destroying at least 90% of a business's online visibility when it deems necessary, often under the guise of policy enforcement like EAT and YMYL standards.
Robert Epstein's research on the Search Engine Manipulation Effect (SEME) is cited, showing how Google can sway voter preferences and public opinion without users' awareness, raising concerns about election integrity.
Recommendations for reforming Google include treating its search index as a public commons, enforcing algorithmic transparency, and leveraging existing laws to curb its monopolistic and manipulative practices.
The essay concludes by emphasizing the need for muscular persuasion to realign Google with its original mission, suggesting legal and regulatory interventions as potential pathways to reform.

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