McMaster Carr – The Smartest Website You Haven't Heard Of
18 hours ago
- #e-commerce
- #industrial-supply
- #UX-design
- McMaster-Carr is an industrial supply company with a highly functional e-commerce site.
- The website features a minimal, grayscale design with no distractions like popups or animations.
- Users typically visit with high intent to buy specific parts, not to browse.
- The search interface is efficient, allowing users to filter by subcategories and specifications.
- Helpful illustrations and drop-down explanations aid in part selection.
- McMaster provides CAD files for most parts, speeding up engineers' workflows.
- The site outperforms competitors like Amazon in filtering and usability.
- Suggested improvement: Make the search bar more prominent on the homepage.
- The site exemplifies functional design focused on user needs over aesthetics.