Will MySpace ever lose its monopoly? (2007)
4 hours ago
- #social networking
- #digital culture
- #MySpace
- Aristotle differentiated between friendships of communal interest and soulmate bonds.
- MySpace users mainly engage in friendships based on communal interests.
- MySpace's growth could extend Rupert Murdoch's influence as users enter the workforce.
- Competitors like Cyworld argue MySpace is a 'rites-of-passage' site, while they offer a 'real you' experience.
- MySpace is becoming a 'natural monopoly' due to users' invested social capital.
- Changing social networks is difficult due to the loss of content and friend networks.
- MySpace's large user base provides a competitive advantage and locks users in.
- MySpace's rapid growth symbolizes globalization and a new media generation.
- Commercialization through ads may impact MySpace's culture, but users seem unaffected.
- User-generated content on MySpace generates ad revenue for the site, not for users.
- YouTube faces corporate demands for royalties, while MySpace users lack collective power.