Apple testing new App Store design that blurs the line between ads and results
a month ago
- #App Store
- #Apple
- #Advertising
- Apple is testing a new design for App Store search ads on iPhone, removing the blue background around sponsored results.
- The only differentiator between organic and ad results is a small 'Ad' banner next to the app icon.
- This change appears to be in an A/B test phase, and Apple has not confirmed if it will roll out widely.
- The update may relate to Apple's December announcement about including multiple sponsored results per search query.
- Removing the blue background makes ads blend more seamlessly with organic results, potentially increasing click-through rates.
- The change could mislead users by making it harder to distinguish ads from organic results, impacting user experience.