A new spam policy for "back button hijacking"

12 hours ago

Google is updating its spam policies to explicitly forbid back button hijacking, a deceptive practice that interferes with user navigation by preventing the back button from returning to the previous page.
This practice will be classified under malicious practices policies starting June 15, 2026, with sites potentially facing manual spam actions or automated demotions in search results.
Site owners are advised to review and remove any scripts or techniques causing back button hijacking, including those from third-party libraries or ads, to ensure a non-deceptive user experience.
If affected by enforcement, site owners can submit a reconsideration request via Search Console after fixing the issue.

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