MacBook Neo Is So Popular That Apple Doubled Production
4 hours ago
- #Consumer Electronics
- #Technology
- #Apple
- Tim Cook noted overwhelming customer response to the MacBook Neo.
- Shipment estimates doubled from 5 million to 10 million units for 2026.
- Demand exceeded expectations, attracting a record number of first-time Mac buyers.
- IDC data confirms strong sales, with Windows PC makers like Dell taking notice.
- Dell acknowledged the MacBook Neo's appeal for premium quality at accessible prices.
- Priced from $599, it's Apple's most affordable MacBook, featuring the A18 Pro chip.
- A second-generation model with an A19 Pro chip and 12GB RAM is expected next year.