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PostHog will train AI models with your data (opted-in by default)

5 hours ago
  • #Data Privacy
  • #Product Development
  • #AI Training
  • PostHog is entering a new chapter focused on building proactive, self-driving products, including PostHog Code, by training AI models on user data to improve features and create new ones.
  • Goals include making existing products smarter (e.g., session replay analysis) and building new ones (e.g., synthetic user testing) to automate tasks, predict user behavior, and boost conversion rates.
  • Users on the US cloud instance are opted in by default for data training, while EU cloud users and those with specific agreements are opted out; data is anonymized, used only from PostHog, and not shared with third parties.
  • Opting out is allowed via org settings, but doing so will prevent access to new features dependent on the trained models, as sufficient data is needed to build useful models.
  • PostHog emphasizes transparency, notifying users via emails and in-app messages, and stresses that the aim is to enhance their product, not monetize or sell user data.