Buttered Crumpet, a custom typeface for Wallace and Gromit
7 days ago
- #typography
- #Aardman
- #Wallace & Gromit
- A new typeface named Buttered Crumpet was designed for Wallace & Gromit by Aardman.
- The font was created to work across film, print, and digital, providing warmth and continuity.
- Inspired by Oswald Cooper’s Cooper Black, the design features a soft, low-contrast, hand-crafted feel.
- Letterforms include playful serifs resembling loaves of bread, reflecting Aardman’s tactile world.
- Buttered Crumpet includes over 200 characters supporting Western European languages.
- The typeface was designed in a single weight with potential for future expansion.
- The designer, based in Bristol, enjoyed creating a lasting connection with Aardman.
- The font has received positive feedback and is now being used in various applications.