Tesla (TSLA) can't find the bottom in Europe
2 days ago
- #Tesla
- #EV Market
- #Europe
- Tesla's registrations in Europe dropped 44% year-over-year in January 2026, continuing a two-year decline.
- Key markets like Norway (-88%), France (-42%), and the Netherlands (-67%) saw significant drops, while Sweden (+26.4%) and Denmark (+3.2%) had minor gains from low 2025 baselines.
- Tesla's European registrations fell 27.8% in 2025, following a 10% drop in 2024, marking three consecutive years of decline.
- Factors driving the decline include product fatigue (aging Model Y), brand damage (Elon Musk's controversies), Chinese competition (BYD, Volkswagen), and reduced EV incentives.
- Tesla's market share in Europe has eroded from near-monopoly to competing for 'scraps' against fresher, better-priced alternatives.
- The new 'standard' Model Y and Model 3 may not reverse the trend due to Tesla's toxic brand perception in Europe.
- Germany, Tesla's former top European market, saw a 48% drop in 2025, with more data from major markets (UK, Italy, Spain) expected soon.