Personal relationship with the bouba-kiki effect
2 days ago
- #sound-shape association
- #bouba-kiki effect
- #cognitive science
- The bouba-kiki effect demonstrates that people tend to associate spiky shapes with 'kiki' and rounded shapes with 'bouba'.
- The author recalls childhood discomfort with Parisian churches: Saint-Germain-des-Prés (spiky tower, round 'ma' sound) and Saint-Sulpice (round towers, spiky 'iss' sound).
- Recent research shows that baby chicks also experience the bouba-kiki effect.
- Baby chicks are round, adding an interesting twist to the study.